Privacy policy

This Privacy Notice explains how information about you, that directly identifies you, or that makes you identifiable ("personal information") is collected, used and disclosed by PlayFi Labs Limited in connection with our website at https://www.playfi.ai (the "Site").
We may also provide you with additional privacy notices or disclosures where the scope of the inquiry, request, or personal information we require falls outside the scope of this Privacy Notice. In that case, the additional Privacy Notice or disclosures will govern how we may process the information you provide at that time.


Please note that this Privacy Notice does not cover or apply to our processing of information about our employees or contractors.
This notice may be amended from time to time and new versions will be published on our website which can be found at https://www.playfi.ai/privacy-notice/

Effective Date: Monday 27 May 2024

This Notice is issued by PlayFi Labs Limited ("PlayFi") and applies to PlayFi Labs Limited. PlayFi Labs Limited is a BVI Business Company registered in the British Virgin Islands (company number 2141661) hereinafter referred to as “PlayFi”). Our registered office is at 3rd Floor Palm Grove House, Road Town / Tortola, VG1110, VG.
PlayFi is committed to protecting your privacy and personal data. The purpose of this Privacy Notice is to inform you and provide you with an overview of your rights as the owner of Personal Data when interacting with our website and services. This Privacy Notice describes the personal data that we collect, the purposes for which we use such data, the steps we take to store and protect it and your choices regarding our use of it.

Personal Data

Personal data means any information in respect of commercial transactions relating to an identifiable natural person, whether living or deceased – referred to as a "data subject". The data subject does not need to be in the BVI. This includes any data that identifies you, or could be used to identify you, which is submitted and/or collected by PlayFi Limited. It does not include anonymised data where your identity has been removed.

Information We Collect:

We may collect personal information that you provide to us voluntarily when you interact with our Site. This may include your name, email address, phone number, and any other information you choose to provide.

Information collected automatically:

Like other online companies, we receive technical information when you use our Services. We use these technologies to analyze how people use the Service, to improve how our Site functions, to save your log-in information for future sessions, and to serve you with advertisements that may interest you.


PlayFi uses cookies or similar technologies to analyze trends, administer the website, track users’ movement around the website, the desktop app, and the mobile app, and to gather demographic information about our user base as a whole.

The technology used to collect information automatically from users may include cookies, web beacons, and embedded scripts. In addition, we and our marketing partners, affiliates, analytics, and service providers may use a variety of other technologies (such as tags) that collect similar information for security and fraud detection purposes and we may use third parties to perform these services on our behalf.

How we collect data:

We collect and process personal data that you provide to us directly, through webforms or by contacting us by email, or indirectly through cookies, web beacons and embedded scripts.

We may collect and process data provided to us by a selected third party partner. Where information on an individual is provided to PlayFi by a third party, we will make that individual aware of how that information was obtained.

How We Use Your Information:

We may use your information to:

  • Provide and maintain our services to you.
  • Communicate with you, including responding to your inquiries and requests.
  • Personalize your experience and improve our Site.
  • Comply with legal obligations or as required by law.

Disclosure of Information:

We may disclose your personal information in the following circumstances:

  • To our trusted service providers who assist us in operating our Site or providing services to you.
  • When required by law or in response to a legal request.
  • To protect our rights, property, or safety, or that of others.

Childrens Data:

This website is not intended for children and we do not knowingly collect data relating to children.

Data Security:

We take reasonable steps to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure.

Your Rights:

You have the right to access, correct, or delete your personal information held by us. You may also request restrictions on how we use or disclose your information.
You can do this by making a request by email to data@playfi.ai

Changes to This Policy:

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

Contact Us:

If you have any questions about this Privacy Policy or our data practices, please contact us at data@playfi.ai

By using our Site, you consent to the terms of this Privacy Policy and the collection and use of your information as outlined herein.